It can take many colors, patterns, and shapes. The simplicity of the icon allows for it to be a versatile icon. By remaining a simple icon, it conveys its message of forwarding motion without leaving any room for ambiguities. The fact is, the logo in its visuals is quite hip, modern, and on-the-dot. They deemed it too strong and too masculine.

However, when it was launched, it was not very well received by online critics. It’s distinct, and much like Obama’s tries to create a unique space for itself among the crowd of word-based logos. Hillary Clinton’s logo is perhaps the only other one in this list that’s a pictorial mark. Trump’s 2020 logo is almost an exact replica of its 2016 one. This exact right shade allowed the logo to have more light and appear confident. The colors in the logo are saturated but not too much. The flag stars also made an appearance and increased the patriotic touch in the logo. A sans-serif font in block letters made his name look imposing and dominant – quite like the image he likes to portray.Įnclosed in a delicate border, the logo did not contain any distinct shape but the border gave it a form and acted as a container. The power in Trump’s logo, however, resided in his strong typography. His MAGA hats became all the rage and the slogan proved to be quite catchy. Regardless of whether you agree with Trump or not, the fact is he ran a pretty noteworthy campaign back in 2016. The power of the original Obama logo was so great that they decided to go with the exact same design in their re-election campaign too. In its conceptualization, the logo is intelligent in its execution, it’s impeccable. This modern shade is usually present in tech logos and we are willing to bet that its presence on the logo resonated well with the younger voter base of Obama who became even more certain of his promise to bring ‘Hope and Change’. The traditional navy blue mixed with a modern shade of the same color. The three red stripes under the sky blue arc of O looked like a field with the sun rising from the horizon. It also offers completion, uniformity, and harmony. It offers symmetry something that the human brain really goes after. For those new in the business, the circle is the most celebrated shape of all. It allowed the designer to use a circle as the main logo shape. First off, the fact that Obama’s name started with an O helped matters. Well, technically, the official logo is a combination mark, with Obama’s name spelled out under the pictorial graphic, along with the year of the election.īut it’s the pictorial O that takes the cake here. Eschewing the tradition to use a typography-based logo, Obama went in for a strong pictorial mark as his official campaign logo. President Barack Obama’s 2008 campaign logo will perhaps go down in history as the most effective and efficient graphic design asset ever bestowed upon a politician. Let’s see what our top 10 political logo designs are. The wordmark logos are preferred as they reiterate the candidate’s name in the very design, hence, you are guaranteed that your candidate’s name will become a household mark in practically no time. The intention is to inspire the patriotism of the citizens and make the candidate look the perfect American to represent this great nation, that’s why such heavy borrowing from the national flag design. And most logos are typographical in nature: wordmarks. The stars of the flag also make a regular appearance. You’ll see a lot of red, white, and blue of the flag colors. Trump: Who Is Winning The Design Battleīefore we start analyzing each design individually, it is important to note that the US presidential campaigns run on some pretty established visual graphics. Design Business Logo Related: Hillary Vs.

Cool political logos